In the News: EasyX's Wall-Climbing Robots Transform Aquaculture

At Startuplab, we've long emphasized that the most impactful innovation often emerges from founders solving practical problems in their daily lives. EasyX exemplifies this journey perfectly: what began as two neighbors' frustration with house painting in lockdown-era 2020 has evolved into a pioneering solution for one of Norway's most critical industries. Their pivot from residential applications to aquaculture demonstrates the entrepreneurial agility that distinguishes successful Norwegian startups.

What's particularly noteworthy about EasyX's approach is their strategic use of animation to secure early buy-in from industry leaders. By visualizing their solution before building the full prototype, they accelerated both product development and customer acquisition — a lesson in efficient go-to-market strategy that other hardware startups would be wise to follow.

EasyX's success reflects a broader trend in Norway's innovation landscape: the powerful synergy between traditional industries and new technology. While much attention focuses on pure software plays, EasyX represents the growing cohort of Norwegian startups applying robotics and automation to transform established sectors, creating both economic and safety value.

Congratulations to Sindre Hansen, Bård Hansen, and Jan Fredrik Gjerstad on this milestone achievement. Your journey from home improvement project to industry-changing technology not only demonstrates impressive technical innovation but also highlights the unique Norwegian ability to connect local insights with global industrial challenges.

This news was originally reported by Kristine Askvik in an April 7, 2025 article for Shifter: https://www.shifter.no/nyheter/skulle-bare-male-huset-ble-robotgrndere/387744